What is it?: Telemarketing is a marketing approach that contains connecting with customers over the telephone or web-based video conferencing. It's one of the most troublesome plans in current marketing because many organizations have been known to use irritating or dishonorable practices in telemarketing. While many methods of telemarketing are looked upon negatively, the telemarketing field is wide-ranging and contains numerous approaches that are ethical and highly effective.
Pros: -Allows you to deliver individual messages to specific people at an affordable cost
-When a telephone operation is properly used with selected lists, the pledge rate can be as much as 10 to 12 times that of direct mail
-Shares with individual solicitation the main ingredient of person contact
Cons: -Many people get annoyed with telemarketers therefore, they often ignore the phone call or hang up on telemarketers
-Not everyone who pledges money over the phone actually delivers it
-Must be knowledgeable about organization and trained in telemarketing techniques however, this can be expensive and time-consuming
-If telemarketers are not sensitive and pleasant, they will do more harm than good
When it is Best to be Used: It is best to use telemarketing when wanting to advertise a business product through the phone to many individuals each and everyday. However, there are many downfalls to telemarketing which results in people hanging up the phone as soon as they hear an automated message, or a person trying to sell a product as well as not wanting to answer phone calls from telemarketers, even when they only see the number appear on the phone. It is partially effective yet non-effective at the same time. Most of the time, it is best used in a community that is willing to accept an offer where the product or service needs to be sold.
Pros: -Allows you to deliver individual messages to specific people at an affordable cost
-When a telephone operation is properly used with selected lists, the pledge rate can be as much as 10 to 12 times that of direct mail
-Shares with individual solicitation the main ingredient of person contact
Cons: -Many people get annoyed with telemarketers therefore, they often ignore the phone call or hang up on telemarketers
-Not everyone who pledges money over the phone actually delivers it
-Must be knowledgeable about organization and trained in telemarketing techniques however, this can be expensive and time-consuming
-If telemarketers are not sensitive and pleasant, they will do more harm than good
When it is Best to be Used: It is best to use telemarketing when wanting to advertise a business product through the phone to many individuals each and everyday. However, there are many downfalls to telemarketing which results in people hanging up the phone as soon as they hear an automated message, or a person trying to sell a product as well as not wanting to answer phone calls from telemarketers, even when they only see the number appear on the phone. It is partially effective yet non-effective at the same time. Most of the time, it is best used in a community that is willing to accept an offer where the product or service needs to be sold.