What is it?: Face-to-face selling is a process where a salesperson engages in communication and interaction with a person directly, in order to make a sale. This is usually done during a sales meeting or a similar meeting however, social functions can also include elements of sales in them. There are numerous ways face-to-face selling happens although it can involve some type of meeting between a salesperson and a potential client. Face-to-face selling is frequently considered the 'foundation' of sales, as many people prefer to meet someone to discuss a major sale, oppose to doing it online or over a telephone. Furthermore, this type of sale can also happen in retail environments. If someone enters a store that sells products ranging from office supplies to motor vehicles, then a salesperson could approach the individual to provide information and attempt to make a sale.
Pros: -Ability to deliver facial expressions and gestures
-More likely to engage in the conversation
-Able to measure the understanding of the other person/people involved and correct the
communication style accordingly
-Usually quicker to interact in person oppose to over the phone, or especially e-mail
-Display and explain products easier
-Can build a personal relationship
Cons: -Longer interaction
-Most expensive sales channel because it demands higher staff and location costs
-Demand from customers to end unwanted contract from companies
When it is Best to be Used: Face-to-face sales are best to be used when leading business operations. This shows the willingness of the managers on how much of a change is wanted. Furthermore, face-to-face selling is best to be used in general because one will result in understanding the differences when communicating about business, as well as learning the different cultures and key features of one another when business services are being applied.
Pros: -Ability to deliver facial expressions and gestures
-More likely to engage in the conversation
-Able to measure the understanding of the other person/people involved and correct the
communication style accordingly
-Usually quicker to interact in person oppose to over the phone, or especially e-mail
-Display and explain products easier
-Can build a personal relationship
Cons: -Longer interaction
-Most expensive sales channel because it demands higher staff and location costs
-Demand from customers to end unwanted contract from companies
When it is Best to be Used: Face-to-face sales are best to be used when leading business operations. This shows the willingness of the managers on how much of a change is wanted. Furthermore, face-to-face selling is best to be used in general because one will result in understanding the differences when communicating about business, as well as learning the different cultures and key features of one another when business services are being applied.