What is it?: Direct Mail contains a wide variety of marketing materials, including brochures, catalogues, postcards, newsletters and sales letters. Major businesses know that direct mail advertising is one of the most effective and profitable ways to reach out to new and existing customers.
Pros: -By aiming towards a specific group and taking your message directly to them, one has the ability to have complete control over who receives advertising messages, and who doesn't
-A well-planned direct mail operation can result in the most reliable and predictable process of customer generation, and it offers great flexibility in communication performance
-Can test a promotion on a small measure before committing a huge budget
-Makes couponing and sampling practical
-Can develop a unique personality for your business which can be used to improve your image, give your customers information, and encourage them to place an order
Cons: -Often considered to be junk mail
-Competes with lots of other pieces for attention; if you don't know what you're doing, it is easy to waste a lot of money
-A relatively high cost per contact
-May be difficult to obtain efficient, precise mailing lists
When it is Best to be Used: Direct Mail is best to be used when a new business is opening. Of course when a business is opening up, the company will want to advertise their store. Therefore, the company can directly mail brochures, catalogues, postcards, etc. to people. This could help promote their goods and services and have a lot of customers show up. Furthermore, they could also go door-to-door and drop off advertisements on each individuals door step.
Pros: -By aiming towards a specific group and taking your message directly to them, one has the ability to have complete control over who receives advertising messages, and who doesn't
-A well-planned direct mail operation can result in the most reliable and predictable process of customer generation, and it offers great flexibility in communication performance
-Can test a promotion on a small measure before committing a huge budget
-Makes couponing and sampling practical
-Can develop a unique personality for your business which can be used to improve your image, give your customers information, and encourage them to place an order
Cons: -Often considered to be junk mail
-Competes with lots of other pieces for attention; if you don't know what you're doing, it is easy to waste a lot of money
-A relatively high cost per contact
-May be difficult to obtain efficient, precise mailing lists
When it is Best to be Used: Direct Mail is best to be used when a new business is opening. Of course when a business is opening up, the company will want to advertise their store. Therefore, the company can directly mail brochures, catalogues, postcards, etc. to people. This could help promote their goods and services and have a lot of customers show up. Furthermore, they could also go door-to-door and drop off advertisements on each individuals door step.